An architecture firm’s recent work, connecting the dots on the value of the strategies behind the scenes. For each project summary, I sat down with firm leadership to learn about the context of the work. What were the entitlements constraints, why was the client interested in developing the project, what kind of opportunity was there for public improvement? We then worked together to develop a narrative about the firm’s response – why were decisions made, what was the end result, and what kind of value did it add for the client and for the public?
I developed a graphic language that reinforced the firm’s brand and marketing position, and created illustrations that showed the scope of each project while focusing on key strategic points.