ake the mission intuitive. Identify and concisely answer the right questions about the product. Present it in an elegant user experience that reinforces both goals.
The company, a prefab housing business, found that its web presence for an extremely high value product like homes needed to rely less on generating a large volume of leads, and primarily on educating customers on two fronts. The website needed to clearly explain the company’s core values and operating principles in a way that could serve as a landmark for the entire customer relationship, as well as provide home buyers with the right amount of information early on in the sales process to answer questions and build trust – while keeping things as light and simple as possible.
The landing page emphasizes the manner in which the brand would like to be seen and position itself strategically, while directly getting to the product.
The main page is a series of five set-scrolling slides, each describing a key brand value, and how that value relates to the product.
The product page has a similar UX with a briefer set of slides, offering specific details and further imagery.