The construction system was conceived as a series of ‘families’ that corresponded to both material processes and systems as well as construction sequencing on-site.
I led brand, design strategy, and visual design at a prefab backyard home startup with the goal of adding high quality housing density to residential neighborhoods at scale.
With momentum building and product communication ready for an overhaul, I aligned the housing startup’s visual design system with its product values and vision.
I helped a rapidly growing architecture firm tell the story of its value and strategic approach with case studies of recent work.