Playful take for an business operations consultant for entrepreneurs. The concept was born from the client’s name, some creative visual association, and the fundamental value proposition of working smarter.
The brand color suited client tastes as well as the concept, and is both bright and bold at the same time. I chose gotham rounded for its classic inspirations and clean, business-oriented lines. At heavier weights it has a bubblier presentation that matches the strokes of the logo graphic, while it still appears entirely business-like in thinner weights used for prose.
All in all, the logo demonstrates a brand with a lighthearted but competent personality that is ready to get down to business.